Mark Lawson is a pioneer in visualizing IT strategy for the pharmaceutical industry, dedicated to helping organizations navigate the complexities of digital transformation through the power of narrative-driven story mapping and whole brain thinking. With over two decades of experience at the intersection of technology and creative visualization, Mark has steered global firms like Merck, EMC, Microsoft, Takeda, Astellas, Allergan and Wyeth through turbulent shifts, turning chaos into synchronized growth. His unique 'Wave Theory' for radical change has redefined how collective impact is measured and achieved in the remote-first era.