meet the Navigators
We believe that your organization's transformation is more than a migration; it is a human journey. Our leadership is committed to crafting futuristic storymaps that allow every stakeholder to see the future before it arrives. By blending visual clarity with strategic narrative, we ensure that your team doesn't just survive the wave of change—they ride it.
OUR SHARED VISION
Mark Lawson
As a founder at Ride the Waves Consulting, Mark focuses on leading visual storytelling initiatives that bridge the gap between complex IT strategies and human understanding. His mission is to transform business narratives into visionary storymaps that guide teams through every digital ripple.
Cathy Carfagno
As a founder at Ride the Waves Consulting, Cathy drives business transformation at Ride the Waves Consulting by utilizing powerful visual narratives to ensure strategic clarity. She is dedicated to creating a sustained ripple effect across organizations, empowering stakeholders to embrace the future with confidence and strategic alignment.
The Wave &
Ripple Effect
Step 01
Course Navigation
We begin with storymapping to define the core vision. Like a stone cast into water, this initial narrative sets the direction for your entire transformation.
Step 02
Ride the Wave
Our visualizations act as the wave's surge, moving the transformation from static plans to engaging dynamics that empower stakeholders and drive adoption.
Step 03
Sustained Ripple
Business transformation is complete when the ripples reach every corner of the organization, resulting in a permanent, positive shift in operational culture.
